How To Build A Brand That Attracts Dream Clients

Crafting Stories That Magnetize, Inspire & Convert

At Collyer & Company, we like to say design is what you ‘do’. Your brand story? That’s how people truly connect with it.

For interior designers and creative founders, a compelling brand story isn’t just a nice-to-have. It’s one of the most powerful tools you have to attract the right clients, repel the wrong ones, and build a business with staying power.

But when we say “brand story,” we don’t mean a paragraph of fluff on your About page or a list of credentials.

• We mean the strategic, intentional narrative that captures:

• Who you are and what you believe

• Why your approach matters

• How you deliver transformation through your work

Let’s walk through the storytelling elements that help designers move beyond “pretty spaces” and into a brand position that’s magnetic, memorable, and meaningful.